Carl West, Supply Chain Director; Carl has wide ranging knowledge across the digital markets. With a 16 years+ background in software & hardware sales as a vendor and in distribution, Carl brings with him a great understanding of Channel; Distribution, Public Sector/Corporate Channel and the internal dynamics of the Retail and Vertical Reseller channels. GfK career history includes managing the research panels for IT, Office, Stationery, Photo and Musical Instruments. Previous to GfK, Carl has worked for Datrontech Retail, SimpleTech, Solarsoft, and Mediagrids. Additionally Carl is the GfK representative for CompTIA and is a regular speaker at market conferences.