Paul Jackson, Principal Analyst, Digital Media, Ovum

Area of expertise: Media ecosystem strategy, connected technology, consumer behavior and social media.

“Both media and consumer technology firms need to recognize that their offerings are much more compelling when offered as part of an easy to use ecosystem. Separately, best content, best distribution or best devices rarely win the day”

Paul Jackson is a Principal Analyst with Ovum, with a key focus on global media ecosystems and associated consumer technology. In his role, Paul covers the evolving media landscape, operator world, and connected technology as companies try to build future business models in a changing world. He is a seasoned speaker at international conferences, as well as a regular press commentator.

Paul joined Informa in early 2013 as a Principal Analyst. Prior to that, he ran his own small independent analyst house (AardvarkA Research Ltd). This came on the back of two years working for Microsoft as a senior manager responsible for market insight. Prior to this, Paul spent almost a decade at Forrester Research as a Principal Analyst covering consumer technology and media. He’s also worked for an advertising agency (HHCL) as a ‘Digital Guru’ / Planner and worked as a Management Consultant for both Deloitte Consulting and Logica.

Paul holds an honours degree in Computing Science from Aston University.